Getting a mortgage is one of the few customer experiences that has, until now, been left pretty much untouched by the digital revolution. You still have to talk to someone on the phone, most likely book an appointment, and then meet with a real person face to face. But a small number of firms are starting to shake this up by going online. This week UK tech startup Habito has launched what it claims is'the world's first artificially intelligent digital mortgage adviser'. But what exactly does that mean?

We were inspired this week by author Tom Chatfield's article in the Guardian on how Technology is killing the myth of human centrality, where he described robots as: "Tireless, infinitely patient, endlessly consistent -- our creations measure up in ways we can only dream of." That accurately defines how we believe the role technology -- and more specifically Artificial Intelligence -- plays in our lives. If we can embrace our own shortcomings as humans and build the tools that fill that gap, we will only become stronger and more efficient. How does that apply to mortgages? Well, we've built the first artificially intelligent digital mortgage adviser to provide free, unbiased advice so our experts can spend more of their time helping customers.